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Official blog and geeky manifesto of The Ruku

Things I’ve learned during my time as Chow Yun-fat

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There’s something to be said about video game storytelling. Not to jump on the games = art bandwagon (by the way, fuck you Roger Ebert), but an exceptional game can whisk you away and provoke just as much emotion from someone as much as any movie or any book.

Also, higher chances of cleavage of epic proportions

On the other end of the spectrum, you have your mindless shooting games where your main goal is to turn anything not nailed down to a squishy, bullet-absorbing pulp. While fun in their own right, can you honestly consider Macho Dudes With Guns III: Requesting Backup something that would engage you emotionally? No? Okay, what if you were Chow Yun-fat?

Stranglehold is considered the spiritual sequel to the John Woo movie Hard Boiled; A Hong-Kong cop action flick. In Stranglehold, Chow Yun-Fat returns as Detective Tequila for a hard-hitting seven hours of shooting people in the face.

I learned a lot from this game, more than what they taught me at school. So I thought I’d share with you all my experiences:

1) Everything even remotely horizontal has oil all over it

As I ran through the Hong Kong markets; Checking out what’s on sale, trying the local food and shooting people in the face. I noticed that a lot of the benches were rather slick. So much so, that I could slide across one of the stalls with pretty much no effort required.

This wasn’t just for benches, either. It’s like part of the opening ceremonies in these places seem to be “cover fucking everything in KY Jelly”. Even the peaceful joy of sitting at a fountain and taking in the atmosphere was hampered by all the sliding around I had to do. While I didn’t get a chance to sit down and relax, it provided me with a rather decent tactic when it came to shooting people in the face.

2) During a standoff, everyone takes turns (except for you)

So I encountered a few angry locals. It probably didn’t help that I kept shooting them in the face. Occasionally, you will be surrounded by a heap of these guys. But fear not! They’re all very polite and take turns shooting you in the face while you can shoot them in the face to your heart’s content. Just be careful of bullets flying your way! Remember your upper-body Yoga training when you inexplicably lean in ways that would make any normal person break their spine.

3) Everyone is an enemy (who wants to shoot you in the face)

No, seriously. I asked this one guy where the bathroom was and the pulled a gun on me. So far, no sign of the “old granny with a shotgun” comic relief, but give it time, I’m sure.

4) Your thighs are powerful instruments of death

When I was still a nearly-jobless slacker trying to make you laugh about how small my dick was, any time I accidentally smacked my leg into a table I screamed bloody murder. When I was Chow Yun-fat and shooting people in the face, they may as well be made of Balsa-wood. The more sturdy they looked, the easier they broke. It’s as if my thighs were circular saws or something.

5) Explosions solve everything

Michael Bay haters take note! The guy might be onto something here. This one time I was reading a book, right? and these guys were shooting me in the face. So I took aim and shot a barrel nearby which someone conveniently placed there. I never got through so many pages of “American Gods” in a long time.

6) Drug dens are numerous and easy to find

Much like one could easily find their way around by taking note of all the McDonald’s stores in an area, you can easily spot a drug lab by the plumes of black smoke being pumped out from all the drug equipment. Given that apparently raiding a drug lab back home was a big deal, maybe they should have Chow Yun-fat go around and randomly shoot people in the face

7) Rockets emit blue smoke

So this one time I was up in a helicopter shooting people in the face and on the odd occasion, there was this guy with a rocket launcher. Thankfully, disarming him (and the rocket) was easy to find thanks to all the neon blue smoke it was pumping out. It was kinda like “whack a mole”, but instead of a hammer, I had bullets. Lots of bullets.

Ruku vs Toyota: The Whole Shebang!

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So I haven’t touched on this in a while, simply because somehow, things got busy and I’ve found better things to do.

It’s okay, I’m as shocked as you are.

If you’re not one of my many adoring fans/friends and family/creepy internet stalkers who are on my Facebook friends list, I’ll fill you in on how I come to have a short scuffle with a motor company.

A while back now, Dave (friend and drinking buddy) sent me a picture over Twitter of a new Toyota vehicle they’re calling the “Rukus”:

At first, I thought “what a fucking stupid name for a car.” Then it clicked. That’s a fucking stupid name for anything. But damnit, That’s my fucking stupid name I’ve been using for all things internet since 2003.

Granted, Toyota was gracious enough to add an “s” on the end to avoid my knickers getting knotted further about the situation. I have a feeling that “Rukus” was meant to be pronounced “Ruckus”. which brings me to two further problems:

1) Whoever does the naming of cars at Toyota sucks at spelling

2) Would you really want to refer to your car as a “ruckus”?

Nevertheless, armed with nothing better to do, I sent off an email to Toyota:

To whom it may concern,

I have noticed recently that you have announced a vehicle you’ve named a “Rukus”. While I’m sure this is unintentional on your part, I have a concern that there will be confuson when it comes to online advertising, as I have been using ‘Ruku’ as my net handle since 2002-onwards.

Not to get all “I was here first”, but seriously, I totally was, and I have witnesses to prove it. So I’m sure you understand the situation here. If a name change isn’t feasible at this point, perhaps I could endorse the Rukus on my youTube channel on behalf of Toyota or something like that?

Thankyou for your time.

Naturally, being a big fancy motor company, you’d think they wouldn’t waste time on someone who clearly has way too much time on their hands. Having a night job does that to you. (in my defence, finished Bioshock 2 and Mass Effect within the same week. JUDGE NOT!)

You thought wrong. A few weeks after my initial email (at a point where I completely forgot about it), I got the following response:

Dear Mr Sheehan,

Thank for your recent email received by the Toyota Customer Experience Centre.

‘RUKUS’ is a registered trade mark owned by Toyota Motor Corporation in Japan, and used by Toyota Australia under an exclusive licence. Toyota Australia is comfortable with its rights to use this trade mark in Australia, and we are not infringing any intellectual property rights in doing so.

We also disagree that our use of the trade mark (primarily in relation to motor vehicles and relates products and services), will cause any confusion with your use of ‘Ruku’ in online advertising.

In relation to your request to endorse ‘RUKUS’ on your YouTube website, we do not permit third parties with no association with Toyota to use our trade marks as it undermines the significant investment TMCA and the Dealer network put into promoting and protecting the Toyota brand.

We thank you for your understanding.

Kind Regards,

[Name withheld]
Customer Experience Consultant

Fair call I suppose. I can’t see myself selling cars under the RukuCorp(tm) brand anytime soon, so I guess there won’t be any trouble from my end. Though, I feel rather shafted I apparently can’t plug the vehicle on my YouTube channel. Ripped off much?

Then I got a little concerned. what if something does come up which might infringe their copyright? Sure, let’s face it. I’ve been known as Ruku since 2003 and I have people who can vouch that. But they own the trademark.

I sent the following reply. If we’re going to be sharing online and meatspace together, may as well play nice:

[Name withheld],

Thankyou for your reply. Just had one more question in regards to th ‘Rukus’ trademark. Should I be worried of any backlash from Toyota if I start making money via my use of ‘Ruku’ online? Or is it different enough to not cause any problems? I’m assuming so long as I stick to just being a self-centred angry internet blogger and don’t get into car manufacturing, I’ll be okay, right?

Not long afterwards, I recieve the following:


Dear Luke,

Whilst we appreciate your concern, it is really up to you to ensure you don’t infringe Toyota’s trade mark rights, and regrettably, we are unable give you legal advice regarding this matter.

As a guide though, trade mark owners such as Toyota can prevent third parties from using trade marks that are similar to our registered trade marks, if the third party uses the similar trade mark for similar goods or services.

You can obtain more information on this from IP Australia’s website, please find this information listed below:

http://www.ipaustralia.gov.au/trademarks/index.shtml.

In the instance you require any further information, we recommend that you obtain independent legal advice to ensure that you do not infringe.

Once again, thank you for contacting Toyota and giving us the opportunity to respond.

Kind Regards

[Name Withheld]
Customer Experience Consultant

So basically, they have full authority to shitcan me if I even dare using the name “Ruku” for “similar goods or services”.

Um, what? I’ve been calling my car the Rukumobile for months now, and it sure as hell doesn’t look like something that was designed on “Take your kids to work day”.

Seriously...

So basically, we’ve learnt from this that Toyota are just like any corporation: Arseholes. Thankfully. I think I’ll be getting my own back in the near future:

It's okay, Toyota. It's for a movie review site

Hot for Scott Pilgrim

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Sorry about the lack of updates, kids. Real life is getting in the way of my internet life at the moment… Not sure if I’m cool with the idea.

Okay so, feast your eyes on this:

I have not been this excited about a movie since “The Dark Knight”. While many awesome movies have come and gone, this is certainly the one on my “must see” list. Seeing as most of you reading this would be on my Facebook list anyways, we’re going, right guys?

In other news, We (as in, me, Craeg and Corine, the core members of my chicken-shit outfit ‘Compound Fiasco Productions’) are moving onto production with Hell is Other People. How well this goes determines how I press on with other things I have brewing in this hairy scalp of mine. More on that later. Much later. For now, head over to the ‘Hell’ website to check out what we’re doing.

The spare time that has been granted to me, I’ve been playing Final Fantasy 13. Too early into the game to make a concrete opinion, but there’s as much to like about it as there is to hate about it. So far it’s pretty enjoyable all ’round.

Also, would like to make a small mention to another event that’s happening in August… I’m heading to the Sydney Opera House to see this guy called Kevin Smith, maybe you’ve heard of him?

He directed a bunch of movies once.

Just thought I’d gloat. ;)

Right, I have a party to go to tonight with a mate of mine.. This, of course means I’ll end up playing video games and leave everything in a mad rush to get ready.

Just want to leave you with one last video, namely one of my favourite bits (aside from all of it :P ) from “Evening With Kevin Smith 2: Evening Harder”

Hope you’re all having a good weekend guys!