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Official blog and geeky manifesto of The Ruku

Evolve or die.

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One thing that’s been bugging me long before I even started this blog is the whole stance on file-sharing. Namely it’s detractors such as recording companies.

What particularly pisses me off is the fact that artists claim that filesharing is “killing the industry” or otherwise blame their shitty record sales on it. One particular article caught my eye recently during a night of Wikibashing that involved an interview with Gene Simmons from KISS. Here’s what the old geezer had to say:

“In all seriousness, it’s unfortunate, the record industry is dead, it’s six feet underground, and

Gene Simmons. More businessman than musician

Gene Simmons. More businessman than musician

unfortunately, the fans have done this they’ve decided to download and file-share, there’s no record industry around, and we’re gonna wait until everybody settles down and becomes civilized and as soon as the record industry pops its head, we’ll record new material.”

Yes, because let’s just ignore the fact the last album KISS released was another Greatest Hits we didn’t need. Of course people are going to stop giving a shit once you start milking your old tunes for all they’re worth, write some new material and people will buy it. It makes sense to me.

Now, I’m not saying anyone who claims that “downloading music is killing the industry” is entirely wrong. It’s not right by any stretch of the imagination, but it has it’s advantages. I, for one would not have heard of a great deal of music I now listen to if it weren’t for file-sharing and I am always continually finding new music to check out, one of the more recent finds being Steampunk/Industrial band Abney Park. More often than not, I usually buy CD’s of the artists I like, so effectively, the record label gains one more customer in the end. Granted, not every person buys a CD after downloading it, but such people do exist.

Radiohead. They (sorta) got it.

Radiohead. They (sorta) got it.

What I also find amusing is that major artists are also taking the digital route. Alternative band Radiohead released their album In Rainbows online in 2007 for a limited time, allowing customers to effectively pay what they think is reasonable. While the digital distribution offer is no longer available, Radiohead effectively set the mark which other like-minded artists followed.

One particular case being Trent Reznor, frontman for Nine Inch Nails. Formerly a detractor of downloading music, has since changed his tune.

A blog article at the time had Reznor slamming the Universal Music Group for it’s pricing of Year Zero compared to Avril Lavigne’s then-recent effort. Reznor then went on to release Ghosts 1 and The Slip for free on the Nine Inch Nails website in 2008, with a CD version released soon after in stores worldwide.

Trent Reznor. He gets it.

Trent Reznor. He gets it.

To paraphrase a line from Thank You For Smoking, People need to pay their mortgage, so the business model adopted by these artists might not be ideal for everyone. However, with the internet being the Goliath that it is and the amount of music already available online (legal or otherwise), record companies have no reason to be crying poor if they aren’t adapting to newer business models using the technology available to them. Despite the RIAA’s claims that they provide an “equally good alternative to file sharing”, I doubt it’s enough to get people off of Demonoid. Like anything, they need to evolve, or die and make way for the newer, more flexible entities.

Guitar Zeroes

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You know what’s awesome? Guitar Hero.

While flailing away on a plastic guitar might seem pretty lame to those who haven’t played, those who do know that the experience is pretty awesome. Doubly so for the current iterations of the game, Rock Band, and Guitar Hero: World Tour which incorporates drums and a microphone into the mix, allowing you and a couple of friends to climb the ranks in rock godliness.

Record companies are loving the games too, with a reported increase in sales of songs featured in the game. Hell, I’ve bought a couple of CD’s just because “a song was on Guitar Hero”…

…However, it’s not all kittens and rainbows, apparently. Despite the desperately needed increase in sales, record companies feel they’re got getting enough money from the music rights, according to the LA Times.

My first reaction is a pretty resounding “what the hell?”, at a reported $25,000 to use a master recording for the game, and $10,000 for a cover, I don’t really see the record companies losing out much here. Sure, it’s not even scratching the surface of the millions of dollars they might earn, but it’s still money Bobby-Joe average never really gets to see. Not to mention the fact that music companies are seeking a 4 to 8 cent royalty for every game sold. Doesn’t sound like much, but considering the games’ popularity, it adds up.

And yet, the companies still aren’t happy.

“The amount being paid to the industry, even though their games are entirely dependent on the content that we own and control, is far too small,” says Edgar Bronfman jr. chairman of Warner Music Group.

Bronfman suggested that he wanted Warner to be less a supplier than a partner. “If that does not become the case, as far as Warner Music is concerned, we will not license to those games,” he said.

Set your reactions to facepalm, people. I know I am.

While I understand that downloading music may put the hurt on the music biz, at the same time, crying poor when you license your music out to video games which are primarily based around music? How about the fact that the music featured in the games is finding more and more new fans who would have otherwise not bothered with the likes of Aerosmith or Faith No More, who -in turn, are paying for the songs they heard by downloading them from iTunes?

Yep, you’re totally losing out here. Maybe you should charge ridiculous prices for CD’s and not give the artists a decent enough cut, leaving them to rely on touring and merch sales to get by. That’ll show ‘em.

…Oh wait.

As far as game developers go? Activision’s response isn’t that much better, with Activision’s CEO Robert Kotick suggesting that music labels should pay them for putting their songs in the games.

“When you look at the impact [Guitar Hero] can have on an Aerosmith, Van Halen or Metallica, it’s really significant,” Kotick told the Wall Street Journal. “So much so that you sort of question whether or not, in the case of those kinds of products, you should be paying any money at all and whether it should be the reverse.”

I’m curious as to how Kotick came to this conclusion without tripping balls. I weep for the future of Activision and Blizzard, seriously.

If you ask me, with the music business as it is now, record labels need all the help they can get. Why throw mud back in the faces of people who are making you money? As far as Activision goes, I think Mr. Kotick needs to be put back in his box.